Design thinking is making positive waves across industries and is enabling companies to rethink and rebuild the way they do business. The same is true for banking and financial services companies, as today’s rapidly changing consumers are driving an evolution of business process and design. While design thinking alone can be a large task, there are three simple ways to make the most of design thinking in banking and financial services to positively impact your customer experience.

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We don’t have to go very far back in time for a good example of one of these attacks on a healthcare or pharma organization. On June 27, 2017, Merck, one of the largest pharma companies in the world, and 2,000 other companies were hit with ransomware called Petya that infected employees’ computers across 65 countries and left a ransomware note demanding a bitcoin payment to decrypt their infected files. Weeks later, the pharma giant is still trying to get their infrastructure back on track.

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